Journal

The science behind smelly socks
The science behind smelly socks
We separate olfactory fact from fiction, and what it means for keeping your feet fresh. Read more...
Light grey quarter crew socks
Best foot forward
Tennis has always been equal parts elegance and sportsmanship. Continue in this fine tradition and style up your sock game. Read more...
Cotton quarter crew socks
How to care for your socks
We look at common reasons why socks wear out, and how to make a pair of socks last longer. Easy if you know how. Read more...
Monotone x GQ
Monotone x GQ
GQ walk a mile in our socks, as they look for the best pairs in Australia. Find out why socks are worth investing in. Read more...
Ribbed cotton crew socks
What makes a quality sock
Why wearing good socks makes good sense, and how to tell if a sock is well-made or a single season affair. Read more...
Cotton crew sock
How to choose the best sock material
What is the best sock material? Turns out it depends on the weather, where you'll wear them and what you intend to do. Discover the difference. Read more...
Travel socks
The perfect travel socks
Travel socks are all about taking your shoes off with confidence. Find out what to look for in a great pair of travel socks. Read more...
Sock making
Low gauge, high quality
What exactly is a low gauge knit, and what are the benefits of wearing high quality low gauge socks. Discover what makes our socks unique. Read more...
White crew socks
Old sock, new sock, short sock, crew sock
Are crew socks the perfect sock, or is it all in the eye of the beholder? Let's take a closer look. Read more...
Quality crew socks
What happened to your socks
They don’t make them like they used to. How socks are made matters, here's why. Read more...